How often do your parents spend quality time with their grandchildren?

7/24/2020 10:52:05 AM
How often do your parents spend quality time with their grandchildren?
Fantasic For Families

How often does your parent spend quality time with their grandchildren? Is it once a month, only on special occasions, or are they lucky enough to get a weekly outing?

Our new study with YouGov has suggested that grandparents of those 0-12 years old are getting less and less quality time with their grandchildren, with a third saying they see their grandchildren less than once per month (31%).

What do we mean by ‘quality time’? Well, we’re talking about time set aside specifically to spend together, as opposed to babysitting or stepping in for child-care responsibilities.

When we asked grandparents to select up to the three things they most enjoy doing with their grandchildren, the most popular pursuit was spending time together outdoors. In a playground, the countryside or at the beach, for example (56% selecting this option). In spite of the unpredictability of the Great British weather!

Here at Fantastic for Families, we specialise in fun, creative events for all ages. But when it comes to arts and culture, just 10% of grandparents say they would take their grandchildren to a museum or ‘arts’ event.

That’s what we want to change. We know from our understanding of the UK’s creative offering that there is a wealth of opportunities that can cross the generation gap. Whether it’s visiting a museum or a show, attending a concert or taking part in art and craft, families who learn, create and have fun together create stronger bonds and shared experiences.

We’re working with 300 organisations across the country to welcome older generations. They’ve signed up to our Age-Friendly Standards kite-mark, pledging that their facilities, and the events they offer, are all designed with older generations in mind.

Whether you’re aged 8 months, 80 years old or beyond. There are hundreds of opportunities near you to experience with all generations of the family.

Discover an event near you


Survey notes

All figures, unless otherwise stated, are from YouGov Plc.  Total sample size was 2013 adults of which, 447 had grandchildren 12 years old or under. Fieldwork was undertaken between 1st - 3rd November 2019.  The survey was carried out online. The figures have been weighted and are representative of all GB adults (aged 18+).

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